Bank of America, Customized Cash Rewards

Art Director: Ghewa Taha

Copywriter: Enrike Grageda

Creative Directors: Jessica Bergstresser, Danny Cordella

With the launching of an updated card name comes new advertising material. This campaign was developed to build awareness for the card and drive new sign-ups.
Using witty copy, fun statistics and dreamy imagery, we wanted to show what’s possible with the Customized Cash Rewards credit card.

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