Crocstellation

It's Croctober, and Digitas x Crocs have been celebrating our super fans all month long! Using social listening, we helped bring the Crocs Cowboy Boot from meme to reality, taking the internet by storm. We then crowned our top 100 Croc Stars, gifting them Boots and a registered star in the sky. To finish off the month, we are revealing that the stars align to form a giant CROC-STELLATION in the sky! Yes an actual constellation, with real stars, named after real fans. And we created an AR filter so everyone can experience it.