Can’t Stop Banking - Students
AD: Ghewa Taha
CW: Alex Walentin
Even students can’t stop banking.
For students, the learning curve can feel pretty high when it comes to this whole banking thing. It can come off as heavy, but it’s really not. All you need is a little practice, and the right tools to help you start - AKA Erica, the virtual assistant.
TV/OLV #1
IG Stories/ Snapchat:
Single character vignettes showcasing our favorite characters interacting with Erica.
The Dress, IG Story:
Ryanne is in a staring contest with a dress. We cut back and forth between her and the dress, tighter each time. The standoff is broken when she pulls out her phone, and asks Erica about her category spending.
Financial Selfie, Snapchat:
Are they trying on new outfits and posting to Snapchat?
No, They’re still banking in the fitting room.
We’ll co-opt the typical vanity moment and turn it into a banking moment.
TV/OLV #2
IG Stories/ Snapchat
Single character vignettes showcasing our favorite characters interacting with Erica.
Bleach, IG Story:
A man pulls clothes out the washer to learn his entire load is bleached.
Digital Out of Home, Contextual.
F1
F2
TV/OLV #3
Digital out of Home